Evan O'Sullivan

I have worked with businesses across ecommerce, hospitality, and lead generation to help them get more customers through social media advertising.

I work with a small number of businesses directly. The goal is always revenue. I build toward it through creative strategy, performance ads, and media buying.

If you are in hospitality, my agency Better Connected handles that exclusively.

Selected advertising work

Skincare advertisement using problem-aware messaging around skin barrier health
Skincare · Problem-aware messaging
Baby bag advertisement communicating its compact size and practical benefits
Ecommerce · Product benefits
Ski accommodation advertisement promoting a catered chalet stay in Austria
Hospitality · Seasonal demand
Pilates grip sock advertisement highlighting fit, grip coverage and fabric
Ecommerce · Product features
Barre studio advertisement positioning its classes as an alternative to a traditional gym
Fitness · Service positioning
Business-to-business advertisement promoting a product decision diagnostic
B2B · Diagnostic offer

Selected results

A few examples of campaign performance and business outcomes from work with clients.

Advertising performance dashboard showing campaign spend and return
€5,417 in advertising spend, with a 13.28× average reported return.
Advertising dashboard showing attributed revenue and average cost per click
€15,803 in attributed revenue, with an average cost per click of €0.29.
Year-on-year revenue comparison for the same business
19% revenue growth in Q4 2025 compared with Q4 2024, for the same brand.

Kind words

We brought Evan on board at Unique Irish Homes to get our Meta advertising up and running, and from the very first conversation it was clear he really understood what we were about. That's not always easy with a brand like ours but he got it, genuinely. He was flexible, easy to work with, and made the whole process feel straightforward rather than overwhelming. We noticed a real lift in enquiries during the time we worked together, and the groundwork he laid has given us a clear sense of what's possible with paid social. Couldn't recommend him more highly.

Megan Campbell, Director — Unique Irish Homes

Working with Evan was one of the best decisions I made for my business. I came in with almost no experience running ads, and Evan took the time to actually teach me — walking through strategy, platforms, and the reasoning behind every campaign decision rather than just handling things behind the scenes. That kind of transparency is rare, and it gave me a real understanding of advertising I still rely on today. He didn't just execute. He listened, adjusted, and made sure every strategy fit where I wanted the business to go.

Lauren Coe, Founder – Grace & Rae

Results video

Book a 30 minute call.

Book a call

Looking forward to speaking with you.