Evan O'Sullivan

Independent paid social specialist

Paid social advertising.

I have generated over €5 million in revenue for businesses through social media advertising, across ecommerce brands, hospitality and service businesses.

I work with a small number of businesses at a time, and you deal with me directly, from strategy through to making the ads and running the media buying. The goal is always revenue. It suits owners who want one channel handled properly by the person actually doing the work.

If you’re in hospitality, my agency Better Connected handles that exclusively.

01 / Work

Selected work

A selection of Facebook and Instagram advertising across different industries.

Catered ski stay advertisement featuring a snowy chalet in Austria
Hospitality Seasonal demand
Skincare advertisement discussing the causes of dry skin and compromised skin barriers
Skincare Problem-aware messaging
Pilates grip socks advertisement showing product features and benefits
Ecommerce Product features
Compact baby bag advertisement highlighting practical everyday benefits
Ecommerce Product benefits
Barre studio advertisement positioning classes as an alternative to a traditional gym
Fitness Service positioning
Business-to-business advertisement promoting a product decision diagnostic
B2B Diagnostic offer
02 / Performance

Selected results

A few examples of advertising performance and business outcomes from previous work.

Meta Ads Manager showing 296 attributed website leads at €4.74 per lead
289 form submissions at approximately €4.85 per submission, from €1,401.58 in advertising spend.
Advertising dashboard showing campaign spend and return on ad spend
13.28× average reported return on €5,417 in advertising spend.
Advertising dashboard showing attributed revenue and average cost per click
€15,803 in attributed revenue, with an average CPC of €0.29.
Year-on-year revenue comparison for the same brand
19% revenue growth in Q4 2025 compared with Q4 2024, for the same brand.
03 / Clients

Kind words

We brought Evan on board at Unique Irish Homes to get our Meta advertising up and running, and from the very first conversation it was clear he really understood what we were about. That's not always easy with a brand like ours but he got it, genuinely. He was flexible, easy to work with, and made the whole process feel straightforward rather than overwhelming. We noticed a real lift in enquiries during the time we worked together, and the groundwork he laid has given us a clear sense of what's possible with paid social. Couldn't recommend him more highly.

Megan Campbell, Director — Unique Irish Homes

Working with Evan was one of the best decisions I made for my business. I came in with almost no experience running ads, and Evan took the time to actually teach me — walking through strategy, platforms, and the reasoning behind every campaign decision rather than just handling things behind the scenes. That kind of transparency is rare, and it gave me a real understanding of advertising I still rely on today. He didn't just execute. He listened, adjusted, and made sure every strategy fit where I wanted the business to go.

Lauren Coe, Founder – Grace & Rae

04 / Video

Results video

Book a 30 minute call.

If you'd like to discuss advertising for your business, book a time below.

Book a call

Looking forward to speaking with you.